About Us

Advantage Machine is a strategic marketing consultancy for ambitious business owners.

We help businesses of all sizes grow, by identifying their competitive advantage and exploiting it through better marketing.

As specialists in B2B marketing, we’ve a mix of experience.

We’ve run marketing departments with multi-million pound budgets. And we’ve bootstrapped businesses from nothing into multiple seven-figures.

Everything we do is built on up-to-date business intelligence, proven strategic models and, crucially, years of experience in commercial roles, marketing and business ownership.

Our team report at board level and never need their hands held with day-to-day management.

We have offices in London and Manchester, with clients across the whole of the UK.

So, whatever your marketing problem, get in touch today.


Helen Gawor

Helen is a researcher, data analyst and specialist in consumer behaviour, working with start-ups, growing businesses and global brands to feed intelligence and insight into strategic decision-making.

She started her career as an Advertising Researcher at ITV, and became Head of Sales Strategy for Orange, where she was responsible for award-winning research into digital consumer behaviour.

She is also the founder of Connect Insight, and has worked with brands such as Jaguar, American Express and Debenhams.

Dan McDevitt

Dan has spent over 20 years in sales and marketing. Formerly a copywriter, he switched to sales and from 1999 – 2005 ran the digital advertising sales outside London for companies including Yahoo!

He then co-founded w00t! media, turning it into the largest youth-advertising network in the UK and allowing companies including Google, Sony, adidas and Heineken to reach over 13 million young people.

He’s also the founder of the design agency Hooked, providing on-demand marketing material to businesses from start-ups to FTSE 100 giants including G4S.